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Object ID 2001.019.0001
Object Name Documents
Date 06/1994
Collection Orange Blossom Trail Development Board Collection
Title Orange Blossom Trail Development Board Materials
Scope & Content This Record Group consists of two (2) binders produced by the Orange Blossom Trail Development Board. Each concerns the potential for a major "sports-oriented district" to be created in an area adjacent to the Trail in the area of the current Citrus Bowl.
Binder 1 contains the Master Plan for the development of this area. According to the Project Fact Sheet under the "Executive Summary" tab, the "Sports Development District Master Plan presents a bold vision for a new industry in Central Florida. The plan supports the development of a sports-oriented district along Orange Blossom Trail near the existing Citrus Bowl which provides for commercial, office, medical, hotel and industrial development in association with sports venues such as a major league ballpark and an adaptable multi-purpose athletic facility for sports such as volleyball, ice skating, or gymnastics." The Master Plan was approved by both the City of Orlando and Orange County in June 1994. The binder is divided into the following sections:

Executive Summary: provides a list of the prominent players in the endeavor; provides a basic project description; identifies the area of the District; provides a general introductory description of the project; suggests the potential for subsequent economic growth for the area; provides a color map of the District with text identifying components.

Design Guidelines: provides information about the architectural and site elements to be used in designing the area, along with diagrams.

Major League Ballpark Report: provides two plans for providing a Major League Ballpark for Orlando (For further information about the ballpark, see Binder 2). One is a plan to modify the Citrus Bowl to accommodate baseball. The other is a plan to construct an entirely new ballpark. There is also a budget sheet and a proposed timetable.

Multi-Purpose Facility Report: provides information about a Multi-Purpose Facility to provide 1) opportunities for the community to engage in a wide array of sports activities, and 2) a venue for indoor sports competitions, for example gymnastics and ice skating.

Economic Impact Analysis: this is essentially a cost-benefit analysis for both the District and surrounding area.

Hotel Analysis: assesses the area's hotel/motel capacity with regard to meeting the needs of visitors to the District.

Minority Enterprise Business Plan: provides guidelines for encouraging "minority and disadvantaged persons in the operation of the proposed Sports District" and creating plans "to attract sports-oriented minority business to the District".

Implementation Plan: provides a general plan for implementing the various components of the plan.

D.R.I. (Development of Regional Impact) Issues Analysis: assesses the impact the Master Plan will have on a previous development plan for the area: the Florida Citrus Bowl Application for Development Approval / Development of Regional Impact.

Transportation Management Overview: assesses the impact the plan will have on the transportation infrastructure in the area.

Utility Service Analysis: considers the impact the plan will have on the area's water resources. This includes stormwater management, potable water, and the sewer system.

Lastly, the binder contains several appendices. There is also a fold-out map of the proposed District inside the binder's front pocket.

Binder 2 contains Orlando's 1994 proposal to Major League Baseball that the city be granted a professional Major League expansion franchise. The binder contains letters of support from Orlando Mayor Glenda Hood and Orange County Chairman Linda Chapin, as well as a glossy color brochure touting Orlando's advantages as a Major League market and the same fold-out map of the proposed Orange Blossom Trail Sports Development District mentioned above. The proposal is divided into the following sections based upon questions provided by Major League Baseball:

Location: Identifies Orlando as the location of the proposed expansion franchise.

Ownership and Management: Explains that Orlando and Orange County are working with a "proposed ownership group" not yet identified.

Ballpark: This section is the proposal's largest. It describes numerous aspects of the stadium/ballpark that will house the team, as well as its location, supporting local infrastructure, ticket prices and potential revenue therefrom, a construction schedule, financing, parking facilities, press facilities, broadcasting capabilities, leasing information, club office space, practice facilities, and the limited use of the facility for other activities.

Operations: provides color cross-section images of the proposed ballpark and information about season tickets, luxury boxes, spring training facilities, the impact of a professional franchise on the local minor league Orlando Cubs, and how the franchise would encourage women and minority involvement in "Club ownership, operations and outside vending".

Community and Business Support: provides a list of various entities, both public and private, that will play key roles in the support of the franchise. Also touts the advantages of placing a franchise in a state without state income tax. Describes traffic control around the ballpark, the availability of airport facilities, the geographic fan base, a demographic break down of the area, the estimated number of season ticket holders, and media reach and access throughout the region.

Finally, the binder contains an appendix section containing a summary of terms, an estimation of income and expenses, and an abbreviated collection of information more substantially provided elsewhere in the binder.

Also includes a poster outlining the implemenation stratagies with diagrams and text of improvements that would be made to the proposed sports district.around the Citrus Bowl.
Condition Excellent
Dates of Creation June 1994
Search Terms Sports
Orange Blossom Trail Development Board
Containers Executive Summary to Minority Business Plan
Implementation Plan to Utility Services Analysis
Location to Appendix
Implementation Strategies Poster